To celebrate the new, limited edition Coca-Cola Creations drop created in collaboration with League of Legends developer, Riot Games, the brand turned to TXG to create an IRL launch moment for “Coca-Cola Ultimate” inspired by the game itself.

Taking place at The Grove LA, the one day pop-up unfolded around a custom-built Nexus Crystal structure that paid homage to the game’s iconic centerpiece. Throughout the day, cosplayers met & engaged with fans, free in-game add-on codes were distributed and over 6,000 cans of the new, limited edition product were handed out. For the evening finale, the Nexus came “alive” with a sound & light show spectacle and haze special effects.