Non-alcoholic beverage retailer, Boisson, turned to TXG to produce the brand’s first-ever sponsorship footprint at NYCWFF. The 20’x20’ footprint brought elements of the brand’s retail and online presence to life through physical design elements including a custom fabricated lime wash bar, credenza, shelving display and monitor walls, while lush greenery and elevated accent decor rounded out the overall look and feel. All custom design elements were created as modular elements, with the ability to be used again for future brand activations.