Since 2022, TXG has collaborated with pharmaceutical brand Moderna to produce the brand’s on-site booth experience at the US Open.
Taking place in the South Plaza of the USTA Billie Jean King National Tennis Center, the 10×15 footprint features an interactive photo booth that allows attendees to capture their very own “champion” inspired video where they can sign the camera lens — just like the US Open match winners do. After recording their video, participants receive a copy via email and can share it directly on their social media accounts. Additional branding moments within the space include custom graphics, dimensional signage and branded giveaways.
