To promote Buffalo Wild Wings’ new partnership with NY Jets’ first-round draft pick, Sauce (Ahmad) Gardner, the brand enlisted TXG to produce a Meet & Greet event in the team’s home state.
The public event took place at the Buffalo Wild Wings in the Willowbrook Mall, inviting fans to meet Sauce himself and take home signed memorabilia & branded swag items. All posters were quite literally “Signed with Sauce” using a custom pen that actually wrote in sauce. The event also featured a mini celebration for Sauce’s 21st birthday.
