Global hotel brand, Hilton, turned to TXG to create custom, limited edition mailers for the brand’s campaign with the queen of “Sliving” herself, Paris Hilton.
250 custom weekender bags were created and filled with a curated assortment of Paris’ favorite goodies to “Sliv your Stay” at Hilton. Custom branded items in the mailer included the bag itself, a plush robe, slippers, an eye mask and baseball cap.
Recipients of the mailers included VIPs, top Hilton members and friends of the brand, as well as a select number of lucky winners who entered to win via an online sweepstakes.
