Looking to introduce Amaro Montenegro to the American Market, Gruppo Montenegro turned to TXG to plan, develop and execute the brand’s debut mobile tour experience. The traveling cocktail bar made stops at premier events and festivals across the country, bringing a taste of “la dolce vita” to people with an authentic, Italian-inspired experience.
A vintage trailer was retrofitted into a high-end traveling bar complete with Italian-inspired design elements, branded touchpoints and an exterior footprint complete with yard games such as bocce ball and cornhole, branded takeaways and more. In addition to the Bar Monte trailer itself, TXG sourced and designed a vintage Jeep to serve as an additional mobile asset.
Tour Stops included: UNwined Festival (FL), Bar Convent Brooklyn (NY), Nashville Cocktail Festival (TN), Austin City Limits & Austin Food & Wine (TX), Nobleman Magazine Event – Art Basel (FL)
