To showcase Tampa’s diverse culinary scene and highlight some of the city’s “must-try” places, DoorDash invited three local restaurants to partake in the ultimate culinary competition — the Cuban Sammy Showdown. Taking place along Tampa’s popular River Walk, passerby were invited to sample different Cuban sandwich creations from each of the three restaurants and place their vote for their favorite rendition. In the end, 4 Rivers Smokehouse came out on top.

TXG was responsible for full production and management of the one-day activation including the creation of a fully branded shipping container sampling station, exterior footprint, oversized lawn games, and a custom Cuban sandwich trophy that also served as a photo op.