Hosted at one of New York City’s most iconic venues, The Macallan Distil Your World New York event celebrated the launch of the brand’s new limited edition bottle and corresponding documentary.

The journey began with a cocktail lab experience and modern string quartet set against the New York skyline. Then, subway tokens led guests through an immersive screening of the documentary featuring custom vignettes that highlighted each of the film’s featured talent – Lady Pink, Zero Waste Daniel, Dee Wells, and Wynton Marsalis. The journey culminated with an after-party at the famous Rainbow Room and featured a custom bottle display and bar, GIF photo moment, music, and elevated takes on classic New York food.