Looking to encourage more people to get vaccinated, Axe launched the “Get Axeinated” project, a campaign that invited shoppers to visit axeination.com to sign up and receive free Axeination kits.

Axe tapped TXG to create an IRL activation to help distribute these kits in a market where vaccination rates were low by producing the “Axeination Station”. Taking place in Atlanta at The Atlanta Beltline, people could come get “Axeinated” in person and receive a kit to take home with them.