Leading hardware wallet and digital asset security company, Ledger, turned to TXG to produce the brand’s tentpole event during NFT.NYC, the Ledger Op3n. The one-day event hosted different keynotes & panel discussions, product reveals, installations, and more. All on-site programming took place on an XR stage and was streamed worldwide via Twitter Live Stream.

At a hero product display, every product interaction would trigger an immersive content treatment throughout the space while additional touchpoints included interactive two-way mirror monoliths & LED columns, an NFT Marketplace equipped with POAP & NFT minting stations, a merch area and a “Collab Zone” featuring exclusive products from partners such as Fendi, Stadium Goods, Hublot, Mike Shonda and more.