To celebrate the global release of The Macallan’s 1990 vintage whisky, TXG was tasked with creating a luxe, 90s inspired experience to launch the product among top influencers, media, collectors and brand representatives. The event featured a series of immersive activations and touchpoints woven throughout the space, catering from Aspen restaurateur Chef Barclay Dodge and signature cocktails from top mixologists.

Event touchpoints included a 1990 neon sign entry moment, a custom automated door product display to showcase the brand’s Fine & Rare Collection, a custom 90s themed CD listening booth, a portrait studio, a private tasting room and more.