Since 2022, TXG has worked with Pabst Brewing Company to produce the brand’s booth design and on-site presence at key industry events, including NACS and NBWA.

For the brand’s hero presence at NACS Show, our team wanted to implement a design that would have the ability to easily be modified for future initiatives and brand focuses. Our solution for the 30’x60’ footprint was to incorporate a color-block style treatment that allows Pabst to equally showcase the master brand (PBR) in one half of the space, as well as the other brand’s within the portfolio on the other half. Key booth elements include a hero bar, dedicated meeting rooms & storage space, lounge seating, interactive games and other branded touchpoints.

At the NBWA Show, a modified version of the hero footprint is activated and similarly adapted year after year as needed.