Looking to improve the Super Bowl viewing experience for fans at home, Heluva Good! wanted to create the ultimate snacking machine in advance of the big game — the “Sideline Snacker.”
TXG created three, custom-designed, remote-controlled snack table bots complete with everything from a wood tabletop to a built-in cooler where fans could keep their beverages and extra dip chilled throughout the game! Three lucky winners were selected from an online sweepstakes competition and were delivered their very own Sideline Snacker for the big game.
As part of the promotion and campaign surrounding the sweepstakes, the custom bot was featured in a content shoot with actor, and football fanatic, Josh Duhamel.
