For Sephora’s 2023 Store Manager Conference (SMC), L’Oréal turned to TXG to create Armani Beauty’s on-site presence and booth design. Taking place in Las Vegas at Aria Resort & Casino’s Convention Center, the exhibition hosted members of Sephora’s store leadership from across the country to learn about different brands and featured products, network and celebrate with fellow employees.
Armani Beauty’s 10’x15’ booth was designed to showcase hero blush and foundation products from the brand’s Luminous Silk line and featured custom scenic elements such as oversized compact mirrors, demo stations and glowing light tubes color-matched with hues from the collection.
Beauty specialists and members from the Armani Beauty team were on-site to engage with attendees, provide additional product information, and of course, help people get their “Glow to Go” look.
